Our Process

Work in Progress: The Video Film Web System 2011 Edition

How to get your career & biz to the top with

  • NEWSWORTHY VIDEOS
  • AWARD NOMINATIONS
  • COMMUNITY FESTIVALS
  • CELEBRITY PROJECTS
  • PRESS COVERAGE & OTHER TOOLS & STRATEGIES

VFW is an acronym that stands for Video Film Web and is a system that includes three steps which are 1-Video 2-Film 3-Web:

1. Video


We make you a VIDEO that is newsworthy, meaning worthy of attention from the news including online newspapers, magazines and newscasts.

We do this by following the industry standard set by the Platinum Pias Awards also known as the P.I.A. guidelines.

The letters P - I - A represent "P" for the "Prestige" of being nominatedfor and winning awards, with "I" symbolizing "Interest" meaning the human interest story format (for example involvement in community festivals including Winter Festival NYC, (watch video of last year's WF here), Platinum Pias Awards (view video for last year's Platinum Pias here), Summer Reading NYC (take a gander at video from SR here) and Harvest Festival NYC (see video for last year's HF here which included Trick or Treat NYC tour) - and finally "A" for "Associations" such as celebrity associations garnered through participation in philanthropic celebrity projects including webisode series such as Lights Camera Read.

2. Film


We either FILM you or invite you to participate in a behind-the-scenes capacity of the filming of a webisode series, then include information of your participation in a press release that also contains details on the newsworthy aspects of your new video.

We next submit this press release on your behalf, targeting media entities that have the best niche fit in terms of demographic audience for your career or business.

In other words, we want you to be seen by those who have the problem for which you are a solution provider.

Example: PROBLEM - a person is hungry for a certain kind of food - SOLUTION – you are a provider of that kind of food and reach people who want it through a publication that caters to people who like that kind of food.

We do publication submissions including newsworthy building press releases ONLY on behalf of our video clients. Also, this is done AT NO EXTRA COST beyond the price of the video.

Though if you already have a video and a press release and wish to submit it, ask about our low submission fees for three month info space leasing (pending acceptance to a specific newspaper,magazine or newscast in your area of specialization or geographic location).

3. Web


Once you are in a WEB publication, the final step of the VFW or Video Film Web system is to maximize your web exposure by showing your clients, fans, decision makers, prospects and customers the web publication coverage you have received.

This is followed by them having an opportunity to nominate and/or vote for you for a Platinum Pias Award.

The web publication you show an individual in turn links directly to your newsletter sign-up form. As a conversation starter it is suggested to also have a print-out of your press coverage in your place of business.

Once you have signed someone up for your newsletter by entering his or her email and first name, that person is automatically emailed a confirmation email which contains a link.

This link must be clicked by the individual in order for him or her to be automatically emailed a page that contains links to free gifts, free services and testimonial feedback information.

During the three months of working your Video, Film Web System tools and strategies you must get at least 27 people to sign up for and confirm being on you list, in order to qualify to renew your three month web publication coverage as well as be submitted for a new three months of coverage. New coverage includes either an addition to your current publication or an article written about your career and business in a different publication entirely.

Each time you appear in a publication it is search engine optimized to increase your chances of receiving organic first page placement on Google, Yahoo and others. Organic rankings have been proven to have a better result than the ads to the right in search engines. Although the competition is very stiff for first page keyword placement, VFW are experts at achieving results for you.