ONLINE VIDEOS, PRESS PLACEMENT AND EMAIL MARKETING

The NYC internet publicity department serves businesses, actors, stylists and celebrities, creating for them internet publicity and advertising tools and strategies in the form of campaigns to get clients, retain loyalty, generate referrals, acquire testimonials and persuade decision makers. Tools and strategies include online videos, press placement and email marketing. These are the tools and strategies that will be customized to induce the exact results needed for your career, business and industry.

ONLINE VIDEOS

An online video, commercial or demo reel is an effective, quick and easy way to show a client or decision maker the benefits and solutions you provide for his or her problems. Using a combination of digital still images, video clips, press mentions, music and titles, this audio/visual presentation will prompt to action the niche targeted viewer. Examples of online video projects produced by VFW can be found at www.PickYourStylist.com where there is a page of links, each link leading to an individual hairdresser’s video, showing examples of their work and conveying a sense of his or her niche customer fit. Other exam-ples of projects include the actors demo reels located at www.videofilmweb.com/actors. On this link page you may recognize some or all of the VFW actor clients and their film, television and stage endeavors.

PRESS PLACEMENT

Press placement is available in a network of over 50 website publications that cater to niche interests in a variety of fields and professions. A custom VFW placement provides the client with a magazine interview and information sharing opportunity and bringing “call to action” exposure for individuals who are experts in their respective industries. The article is found by search engines through a strategy of anticipating key-words that the target demographic will search. Then once found, links the surfer to the “call to action” land-ing page. An example of a VFW press placement is at www.saloninnovator.com/karina. This “Salon Innovator” article spotlights a beauty professional who is doing the hair of Karina Smirnoff, the Broadway celebrity dancer/performer featured on TV’s “Dancing with the Stars”. This placement includes Google optimized written copy as well as an online video shot by VFW of Ms. Smirnoff being interviewed while undergoing her style treatments.

EMAIL MARKETING

One of the secrets of success for VideoFilmWeb.com Inc.’s approach to email marketing that sets them apart from other marketers, is that they focus on an individual employee’s relationship marketing with his or her clients. This means that rather than having an email informational newsletter for an entire organization (not necessarily serving the focused interest of any one particular reader) the VFW method is to program and implement a separate and distinct newsletter for each employee or department. For service oriented industries in which clients interact one on one with a service provider, the per employee newsletter ap-proach is appropriate. For businesses or organizations that have a variety of kinds of customers they serve, a department by department approach makes more sense. An example of an online newsletter sign-up form can be found at www.ManhattanKidsGuide.com which boasts an email subscriber base of city officials, community activists, media professionals and business owners, all who share in common an interest in fun activities for their families in Northern NYC.

HOW WE WILL CUSTOMIZE TOOLS AND STRATEGIES FOR YOU

We will customize tools and strategies for you to induce the exact results you need. We will accomplish this by tailoring online videos, press placement and email marketing to your particular project’s goals.