Beauty experts include those "behind the chair" as stylists, skin specialists and others in a salon or spa environment. Plus a beauty expert is a business to business vendor who provides spas and salon with their needs such as beauty equipment and supplies.

We have several clients who are beauty experts both behind and in front of the scenes. In fact, at VFW (Video Film Web) we have been specializing for around a decade in helping beauty experts to achieve success.

For those not in the know, the beauty industry is a field where billions are spent collectively on an anual basis. It is an important industry. It is an image industry, one of fashion, style and looking and feeling your best. It is also an industry that benefits from a fusion from one of our other client areas of expertise – actors.

One of our sayings at VideoFilmWeb is "there's no business that's not in show business" and it is most certainly true that that "the beauty business is show business". Maybe that's why an actor and a musician started the most important salon chain in Manhattan with 9 locations and thriving. Dramatics NYC has been our client even before we incorporated VFW in 2001. We have a very close and exciting relationship with them – one of discovery, testing, improving, evolving and always one step ahead of the competition in terms of marketing both online and off.

nother of our special and valued clients in the beauty business is Mr. Beauty. Mr. Beauty for more than forty years has been an industry giant, supplying beauty equipment. When we began doing web design, video production and Google ranking optimization for Mr. Beauty around five years ago, we leveraged their existing positive reputation in the industry and worked with them to make them web pioneers as well.

Just as we do marketing packages for actors, we do marketing packages for stylists and other salon and spa service providers. We have a tremendous system that we've developed in which small businesses with several service employess can literally empower their employees as marketers for themselves and for the company. It is an extraordinary and revolutionary breakthrough in service industry promotion and we are always just far enough ahead of others to give our clients an internet publicity and advertising edge that their competitors can only hope for.